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ARM憑價(jià)格優(yōu)勢(shì)擬搶下20%筆電市場(chǎng)

關(guān)鍵字:ARM  筆記本電腦 

據(jù)Dow Jones報(bào)導(dǎo),處理器IP授權(quán)商 ARM 公司CEO Warren East 表示,預(yù)估內(nèi)含 ARM 核心的處理器,將在2014或2015年拿下10%~20%的筆記本電腦市場(chǎng)。而這個(gè)數(shù)字,將比英特爾(Intel)進(jìn)軍智能手機(jī)市場(chǎng)打算拿下的部份還高。

 

大眾對(duì)英特爾處理器架構(gòu)的認(rèn)知普遍是高性能;而 ARM 則代表著更好的功耗,多年來(lái),二者分別在PC和移動(dòng)電話市場(chǎng)居主導(dǎo)地位。現(xiàn)在,這兩家公司開始向?qū)κ稚瞄L(zhǎng)的領(lǐng)域發(fā)起挑戰(zhàn)。英特爾的業(yè)務(wù)模式包含了提供芯片,以及主導(dǎo)芯片架構(gòu)的定義;ARM則是授權(quán)處理器核心給芯片廠商,這些芯片商與OEM廠商密切合作。

 

該報(bào)導(dǎo)稱ARM希望能在2014或2015年拿下10%-20%的筆電市場(chǎng),但ARM也預(yù)估,英特爾在智能手機(jī)僅能拿下小量市占率,大約只有5%~10%左右。該報(bào)導(dǎo)援引 East 的談話指出:“對(duì)英特爾來(lái)說(shuō),這家公司已經(jīng)很難像在PC市場(chǎng)那樣占據(jù)統(tǒng)治地位,但它仍將是非常值得信任的廠商。”

 

在PC市場(chǎng),East認(rèn)為ARM架構(gòu)處理器的成本要比英特爾架構(gòu)的低。ARM處理器供貨商從每一顆用于智能手機(jī)的芯片通??梢垣@得20美元。就算他們?yōu)闈M足PC的需求量身定制芯片功能,使價(jià)格提高到25美元,也遠(yuǎn)比英特爾處理器芯片強(qiáng)制規(guī)定的80到200美元有競(jìng)爭(zhēng)力。

 

Report: ARM aims to take 20% of notebook PC market

Peter Clarke

 

LONDON – Warren East, CEO of processor IP licensor ARM Holdings plc, has said he expects companies making processors based on the ARM cores will take between 10 and 20 percent of the notebook PC market in 2014 or 2015, according to a Dow Jones report. That would be much higher penetration than Intel would make into the smartphone market, the report also quoted East saying.

 

Processor architectures from Intel, known for performance, and from ARM, known for power efficiency, have dominated in PCs and mobile phones, respectively, for many years. Now the two companies are starting to make inroads into the other's traditional home turf. While Intel supplies chips and does much to define system architecture, ARM licenses the processor core to chip making partners and leaves them to work with OEMs.

 

While ARM aspires to get between 10 and 20 percent of the notebook PC market by 2014 or 2015 ARM expects Intel will have some success in smartphone but only achieve about 5 to 10 percent penetration of the smartphone market, the report said. "It's going to be quite hard for Intel to be much more than just one of several players. But they'll be a perfectly credible player," the report quoted East as saying.

 

In the PC market East argued that ARM-based processors will be lower cost than those coming from Intel. ARM processor suppliers are used to receiving about $20 for a chip going into a smartphone. Even if they increased the price to about $25 as they tailor their chips' features to address PCs, this would provide stiff competition to Intel, which has commanded prices of $80 to $200 for its processor chips, the reported quoted East as saying.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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